USA Cheer Partners with NBC Sports Next for Streamlined Gym Management

by TheCheerBuzz
USA Cheer Partners with NBC Sports Next for Streamlined Gym Management

USA Cheer, the governing body for all-star cheer in the US, has announced a multi-year partnership with NBC Sports Next’s “SportsEngine Motion” platform, bringing cutting-edge technology directly to all-star gyms nationwide.

Here’s everything you need to know about the partnership, explained!

USA Cheer, recognized by the U.S. Olympic Committee, is the national body for “sport cheering” in the United States. Learn more about the different governing bodies in all-star cheerleading here.

NBC Sports Next, a subdivision of NBC Sports, delivers innovative technology to over 30 million athletes, coaches, and fans worldwide.

Their popular SportsEngine platform powers youth sports leagues, clubs, and governing bodies with tools for team management, registration, scheduling, and more.

Now, through SportsEngine’s “Motion” platform, USA Cheer organizations can streamline registration, billing, member communication, and class management, designed specifically for sports with studio- and class-based models, like cheerleading, gymnastics, dance, and figure skating.


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“It’s important for USA Cheer to provide great resources to the cheer community and partnering with SportsEngine will help expand the growth of cheerleading and assist with the ease of doing business,” said USA Cheer Executive Director Lauri Harris.

“We’re proud of our longstanding support for cheer and the confidence USA Cheer has demonstrated by choosing to implement our SportsEngine Motion technology,” said Will McIntosh, President, NBC Sports Next. “The solutions built into Motion were created with cheer in mind, so it’s a better platform, overall, to more effectively engage their membership and advance their mission.”

For more details about how this partnership might benefit your cheerleading gym or organization, see the official press release.

Want to stay up-to-date on industry insights, partnerships, and all things cheerleading? Join our free newsletter here and become part of a cheer community that’s always in the know!

Disclaimer: this content is not sponsored.

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